09 fevereiro 2010


A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this 2009 book , four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.

Explore the underlying theory behind SEO and how search engines work
Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
Examine a number of advanced strategies and tactics
Understand the intricacies involved in managing complex SEO projects
Learn what’s necessary to build a competent SEO team with defined roles
Glimpse the future of search and what lies ahead for the SEO industry



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